Creating engaging content is integral to HT&E and its brands. In early 2015, content marketing agency Emotive launched with HT&E a founding investor and has experienced early success working with clients such as Woolworths, Optus and Virgin Mobile. In addition, HT&E has the licence to stream and manage content marketing business iHeartRadio in Australia focusing on custom content and events.
iHeartRadio is a free, all-in-one digital radio service and live events platform that lets audiences listen to their favourite live stations across Australia, New Zealand and the USA. Listeners can create commerical-free custom stations, and find the best audio casts to create personalised daily custom talk stations.
Emotive is a creative agency, powered by Emotion. Born on the beaches of Eastern Sydney, and raised in a culture of fun and fearlessness, Emotive’s journey started in 2015 as a specialist video content marketing agency and evolved into an integrated creative agency. Emotive exists to create brand resonance – the key factor for brands to evoke emotion, change consumer behaviour and drive long term profitability. The agency creates, produces and distributes emotive ideas that come alive in content, experiences and advertising. They do this by combining the enduring fundamentals of storytelling and advertising with a new world Social to Scale iterative approach.
